Back in the Saddle: Reconnecting with Rodeo and the Spirit of the West

There’s something about the sound of boots on dirt, the smell of leather and livestock, and the crack of a gate flying open that hits deep.

When I was younger, I loved going to the rodeo with my grandpa. It was more than just a weekend activity—it was tradition, a place where I learned to respect grit, determination, and the quiet strength of the cowboy way. But as the years went on, life got busier, and I stopped going as often.

That changed when we moved to Texas. Suddenly, the rodeo wasn’t a memory—it was right in front of us. My family and I started attending events again, this time with my kids. Watching them light up at the same sights and sounds that once shaped me—it was like something had been reborn inside of me.

Texas doesn’t just host rodeos—it lives them. The culture here is alive and strong. And it’s not just the spectacle of the arena. It’s the lifestyle, the people, the work behind the scenes, and the code that cowboys and cowgirls live by.

Recently, we’ve been developing a documentary film about a PRCA legend. That journey has taken me even deeper into the world of professional rodeo—not just watching it from the stands, but hearing the stories behind the chutes, sitting with riders, stock contractors, and families who’ve devoted their lives to the sport.

What I’ve found is that rodeo is more than competition—it's a way of life built on resilience, faith, and relentless drive. The deeper I dive, the more I fall in love with it all over again.

At The Stampede Digital, we believe rodeo stories carry a message the world needs to hear: grit, courage, and the spirit to overcome. We all have a little bit of cowboy in us. That toughness. That heart.

If your brand carries that same spirit, let us help you tell your story.
Because the West isn’t just a place—it’s a mindset. And it’s alive and well.

Reach out to The Stampede Digital today, and let’s tell your story of grit.