Issac Farrar Issac Farrar

Back in the Saddle: Reconnecting with Rodeo and the Spirit of the West

Recently, we’ve been developing a documentary film about a PRCA legend. That journey has taken me even deeper into the world of professional rodeo—not just watching it from the stands, but hearing the stories behind the chutes, sitting with riders, stock contractors, and families who’ve devoted their lives to the sport.

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Issac Farrar Issac Farrar

What I Learned About Leadership, Horses, and Tradition at Diamond Cross Ranch

If you’ve ever seen Grant work with horses, you know it’s not just training — it’s a conversation. At Diamond Cross Ranch, Grant uses timeless principles of horsemanship to teach people how to lead with empathy, patience, and presence. Watching him train horses was powerful. But what struck me even more was how those same techniques apply to people.

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